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It’s tempting to want to try and get everyone to love your product. It’s easy to want to market your product to everyone.

But everyone isn’t going to want to buy whatever you’re selling. Everyone isn’t going to agree with your philosophy. Everyone won’t think you have great ideas.

Here’s the thing: Everyone doesn’t have to.

You will waste your energies if you try to get everyone to align their outlook with yours. Concentrate on doing the best that you can whilst constantly improving yourself + your core skills.

The right people will notice.

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